What is Search Engine Optimisation
It doesn’t matter how good your website looks if it’s on page 19 of Google – because no-one will find it to admire it!
Search engine optimisation (SEO) is the ongoing process of working on particular tasks to increase the ranking of a website in a search engine’s organic search results such as Google, Yahoo or Bing, via natural or “organic” search results (the rank or position of a website without paid advertising).
It’s simple – High ranked websites mean more visitor traffic.
If a website is ranked high on the search results page it will get visitors from the search engine’s users.
Search Engine Optimisation SEO versus Paid Advertising
A paid advertisement is generally a ‘Shotgun’ approach for a limited time. For example – a newspaper ad may cost $300 and only appear on one day, for a very broad audience, and may even be missed by the specific target audience you are seeking, as they read the newspaper on that particular day.
However if that same $300 is spent on SEO of your website, it is an investment that is lasting and will continue to boost your website exposure and pull your website up through the ranks, each time your Target Audience searches for their desired product or service.
SEO may target different kinds of search, through imagery search, local search, video search, news search and industry specific search engines.
Search Engine Optimisation Strategy
A good Internet SEO marketing strategy, will include how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimising a website includes editing its front end (public) content, and very importantly its HTML and associated coding to both increase its relevance to specific keywords that its users may be searching for. It is this back-end coding that is not seen by humans, but critically important to the search engine robots, which will index and rank your website.
Promoting a site in Social Media and Directories and Forums etc, to increase the number of back-links, or inbound links, is another SEO technique.
Search Engine Optimisation techniques
SEO tactics and techniques include the website design, menus, content management system, images, videos, shopping cart, and other elements and functions that have been optimised for the purpose of search engine exposure.
SEO rankings
Websites Queensland uses ‘White hat’ SEO techniques that conform to the search engines’ guidelines and involves no deception, producing high organic Ranking Results that last a long time.
Click here to understanding the elements of good website design that is affordable and effective.
